Privacy policy
PRIVACY POLICY
Last updated: 24 September 2026
Switch Appliances operates this website and online store, including all related information, content, features, tools, products and services offered through it, collectively referred to as the "Services".
Our store is powered by Shopify, which enables us to provide our ecommerce Services to you.
This Privacy Policy explains how Switch Appliances collects, uses, stores and shares your personal information when you visit our website, make a purchase, create an account, contact us or otherwise use our Services.
For the purposes of applicable data protection laws, including UK data protection law, Switch Appliances is the data controller of the personal information described in this Privacy Policy unless otherwise stated.
Please read this Privacy Policy carefully.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
1. PERSONAL INFORMATION WE COLLECT
"Personal information" means information that identifies you or can reasonably be linked to you.
Depending on how you interact with our Services, we may collect the following types of personal information.
Contact Information
This may include:
• Your name
• Email address
• Telephone number
• Billing address
• Delivery address
Order and Transaction Information
This may include:
• Products you view
• Products added to your basket or wishlist
• Products you purchase
• Order history
• Returns
• Refunds
• Exchanges
• Cancelled orders
• Delivery information
• Transaction details
Payment Information
When you make a purchase, payment information may be processed by Shopify or other payment providers.
This may include:
• Payment method
• Payment card information
• Billing details
• Payment status
• Transaction confirmation details
We do not necessarily receive or store your complete payment card information.
Account Information
If you create an account, we may collect information such as:
• Your name
• Email address
• Username or account identifier
• Password or authentication information
• Saved addresses
• Preferences and account settings
Passwords and similar credentials may be processed through Shopify or other service providers and may not be directly accessible to us.
Communications
When you contact us, we may collect information contained within your communication.
This may include:
• Customer support enquiries
• Emails
• Return requests
• Complaints
• Product questions
• Feedback and reviews
Device and Technical Information
When you visit our website, certain information may be collected automatically, including:
• IP address
• Browser type
• Device type
• Operating system
• Network information
• Device identifiers
• Cookie identifiers
• Website activity
Usage Information
We may collect information about how you interact with our website, including:
• Pages visited
• Products viewed
• Searches
• Links clicked
• Items added to your basket
• Time spent on pages
• Referring websites
• General interaction with our Services
2. HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information from several sources.
Information You Provide Directly
We collect information when you:
• Make a purchase
• Create an account
• Contact us
• Request a return or refund
• Subscribe to marketing communications
• Submit a review
• Complete a form
• Otherwise provide information to us
Information Collected Automatically
Certain information may be collected automatically when you use our website through technologies such as:
• Cookies
• Pixels
• Tags
• Log files
• Similar technologies
Shopify and Service Providers
We may receive information from Shopify and other companies that help us operate our business.
These may include companies providing:
• Website hosting
• Ecommerce functionality
• Payment processing
• Delivery and fulfilment
• Analytics
• Customer support
• Fraud prevention
• Marketing services
• Cloud storage
Other Third Parties
Where permitted by law, we may also receive information from business partners, advertising platforms, analytics providers or other third-party services.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information only where we have a lawful reason to do so.
Providing Our Services
We use personal information to:
• Process and fulfil orders
• Process payments
• Arrange delivery
• Provide order confirmations and updates
• Process returns, refunds and exchanges
• Manage customer accounts
• Provide customer support
• Respond to enquiries
• Remember your preferences
• Provide products and Services you request
This processing is generally necessary to perform our contract with you or to take steps at your request before entering into a contract.
Improving Our Website and Services
We may use information to:
• Understand how customers use our website
• Improve website performance
• Improve our product range
• Improve navigation and customer experience
• Diagnose technical problems
• Understand customer preferences
Where applicable, we rely on our legitimate interests in operating and improving our business, subject to your rights and applicable law.
Marketing and Advertising
Where permitted by law, we may use your personal information to:
• Send promotional emails
• Tell you about products and offers
• Show relevant advertisements
• Measure marketing performance
• Understand customer interests
Where consent is required, we will ask for your consent before sending marketing communications or using certain advertising technologies.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.
You may still receive non-marketing communications relating to orders, payments, returns, account security or customer support.
Security and Fraud Prevention
We may use personal information to:
• Detect fraudulent transactions
• Protect customer accounts
• Prevent misuse of our website
• Investigate suspicious activity
• Maintain website security
• Protect our customers and business
We generally process this information because it is necessary for our legitimate interests in protecting our business, customers and Services.
Legal and Regulatory Requirements
We may process personal information where necessary to:
• Comply with applicable laws
• Meet tax and accounting requirements
• Respond to valid legal requests
• Respond to law enforcement or regulatory authorities
• Establish, exercise or defend legal claims
• Enforce our Terms of Service and policies
4. LAWFUL BASES FOR PROCESSING
Depending on the circumstances, we may process your personal information on one or more of the following legal bases:
Contract
Processing is necessary to fulfil a contract with you, such as processing and delivering an order.
Legal Obligation
Processing is necessary for us to comply with legal or regulatory requirements.
Legitimate Interests
Processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights.
Examples may include:
• Preventing fraud
• Securing our website
• Improving our Services
• Managing customer relationships
• Understanding business performance
Consent
Where required, we may process information based on your consent.
You may withdraw your consent at any time.
Withdrawal will not affect processing carried out lawfully before your consent was withdrawn.
5. COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies and similar technologies when you visit our website.
Cookies are small files stored on your device that help websites function and provide information about how the website is used.
Cookies may be used for purposes such as:
• Keeping your shopping basket working
• Remembering your preferences
• Maintaining account sessions
• Improving website security
• Understanding website usage
• Measuring website performance
• Analytics
• Advertising and marketing
Where required by applicable law, non-essential cookies will only be used with your consent.
You can manage certain cookie preferences through our website's cookie or privacy controls where available.
You may also control cookies through your browser settings.
Blocking certain cookies may affect how some parts of our website function.
6. HOW WE SHARE PERSONAL INFORMATION
We may share personal information with third parties where reasonably necessary to operate our Services.
Shopify
Our store is powered by Shopify.
Shopify processes information relating to your use of our website and your purchases in order to provide ecommerce functionality.
Payment Providers
Payment providers may process information required to authorise and complete your payments.
Delivery and Fulfilment Providers
We may provide information such as your name, delivery address and contact details to companies responsible for delivering your order.
Technology and Service Providers
We may share information with companies providing services such as:
• Website hosting
• IT services
• Analytics
• Customer support
• Cloud storage
• Fraud prevention
• Marketing technology
These companies may process personal information on our behalf or, in some circumstances, as separate data controllers.
Marketing and Advertising Partners
Where permitted by law and subject to your privacy choices, we may work with marketing or advertising providers to understand campaign performance or show relevant advertisements.
Business Transfers
If Switch Appliances is involved in a merger, acquisition, restructuring, sale or transfer of business assets, personal information may be transferred as part of that transaction where permitted by law.
Legal Requirements
We may disclose personal information when necessary to:
• Comply with applicable law
• Respond to court orders
• Respond to valid requests from authorities
• Protect our legal rights
• Prevent fraud or unlawful activity
• Protect our customers or other persons
We do not disclose personal information to third parties simply for purposes unrelated to operating, improving or legally protecting our Services unless you have authorised us to do so or the disclosure is otherwise permitted by law.
7. OUR RELATIONSHIP WITH SHOPIFY
Our online store is hosted and supported by Shopify.
Shopify collects and processes certain personal information about your access to and use of our Services so that it can provide and improve its services.
Information submitted through our website may therefore be transmitted to and processed by Shopify and its authorised service providers.
Shopify may process information in countries outside the United Kingdom.
Shopify may also use certain information collected from interactions across Shopify-powered stores to provide enhanced ecommerce, analytics, security, advertising and personalisation features.
In some circumstances, Shopify may independently determine how and why certain information is processed and may therefore act as a separate data controller.
For more information about Shopify's processing practices and privacy rights, please review Shopify's own Consumer Privacy Policy and privacy resources.
8. THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to websites, applications or services operated by third parties.
We are not responsible for the privacy practices, security or content of websites that we do not control.
If you follow a third-party link, we recommend reviewing that organisation's privacy policy before providing personal information.
The inclusion of a third-party link on our website does not necessarily mean that we endorse that third party.
9. MARKETING COMMUNICATIONS
Where permitted by law, we may send you information about products, promotions, offers and other news relating to Switch Appliances.
Where consent is required, we will only send such communications after obtaining the required consent.
You can unsubscribe from marketing emails at any time using the unsubscribe option provided within the communication.
You may also contact us at:
Opting out of marketing does not prevent us from sending necessary service communications relating to your orders, payments, account, returns or customer support requests.
10. CHILDREN'S INFORMATION
Our Services are intended for general retail customers and are not specifically directed at children.
We do not knowingly collect personal information directly from children where doing so would be prohibited by applicable law.
If you are a parent or guardian and believe that a child has provided personal information to us improperly, please contact us.
Where appropriate, we will take reasonable steps to delete the information.
11. SECURITY OF YOUR INFORMATION
We take reasonable technical and organisational measures designed to protect personal information against:
• Unauthorised access
• Loss
• Misuse
• Alteration
• Disclosure
• Destruction
However, no internet transmission or storage system can be guaranteed to be completely secure.
You should avoid sending sensitive information through unsecured communication channels.
If you have an account, you are responsible for keeping your password and account credentials confidential.
Please contact us if you believe your account or personal information may have been compromised.
12. HOW LONG WE KEEP PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
The retention period may depend on factors including:
• How long your account remains active
• Whether we need information to fulfil an order
• Customer service requirements
• Returns and warranty matters
• Tax and accounting obligations
• Fraud prevention
• Legal obligations
• Resolving disputes
• Establishing or defending legal claims
When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable and required by law.
13. INTERNATIONAL DATA TRANSFERS
Because we use Shopify and other service providers that may operate internationally, your personal information may be transferred to, stored in or processed in countries outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps where required by law to ensure that the information receives an appropriate level of protection.
Depending on the destination and circumstances, these measures may include:
• Transfers to countries recognised as providing an adequate level of protection
• Approved international data transfer agreements
• Approved contractual safeguards
• Other transfer mechanisms permitted under applicable data protection law
14. YOUR DATA PROTECTION RIGHTS
Depending on applicable law and the circumstances, you may have rights regarding your personal information.
These may include the following.
Right of Access
You may have the right to ask whether we process your personal information and request a copy of the information we hold about you.
Right to Correction
You may request correction of personal information that is inaccurate or incomplete.
Right to Erasure
In certain circumstances, you may request deletion of your personal information.
This right does not apply where we are legally required or otherwise entitled to retain the information.
Right to Restrict Processing
In certain circumstances, you may ask us to restrict how we use your personal information.
Right to Object
You may have the right to object to certain processing based on our legitimate interests.
You can also object to the use of your personal information for direct marketing.
Right to Data Portability
Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or request its transfer to another organisation.
Right to Withdraw Consent
Where processing is based on your consent, you can withdraw that consent at any time.
Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Rights Relating to Automated Decisions
Where applicable, you may have rights relating to decisions made solely through automated processing that produce legal or similarly significant effects.
We do not intend to make significant decisions about customers solely through automated processing unless this is permitted by law and appropriate safeguards are in place.
15. EXERCISING YOUR RIGHTS
To exercise a privacy right or ask questions about your personal information, contact us at:
We may need to verify your identity before fulfilling certain requests.
This is to help ensure that personal information is not disclosed to someone who is not authorised to receive it.
Where permitted by law, an authorised representative may make a request on your behalf.
We will respond to valid requests within the period required by applicable law.
We will not discriminate against you for exercising your data protection rights.
16. COMMUNICATION PREFERENCES
You may choose not to receive promotional communications from us.
You can unsubscribe from marketing emails by using the unsubscribe link provided in our emails or by contacting us.
Even after opting out of marketing, we may still contact you when necessary regarding:
• Orders
• Payments
• Deliveries
• Returns
• Refunds
• Security
• Account matters
• Customer service requests
17. COMPLAINTS
If you have concerns about how we collect, use or protect your personal information, please contact us first so that we can investigate your concern.
Email:
If you are located in the United Kingdom and you are not satisfied with our response, you may also have the right to make a complaint to the Information Commissioner's Office, the UK's data protection regulator.
Nothing in this Privacy Policy limits your right to contact the relevant data protection authority.
18. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
Changes may be made to reflect:
• Changes to our Services
• Changes to how we process information
• New technologies
• New service providers
• Legal or regulatory requirements
• Operational changes
When we update this Privacy Policy, we will update the "Last updated" date at the top of this page.
Where required by law, we will provide additional notice of significant changes.
We encourage you to review this Privacy Policy periodically.
19. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your data protection rights, please contact:
Switch Appliances
Email:
info@switchappliances.co.uk
Address:
Lake Street (Back Fletcher Street)
Bolton
United Kingdom
BL3 6NA
For the purposes of applicable data protection laws, Switch Appliances is the data controller responsible for the personal information described in this Privacy Policy.